Wild Card: Public Relations Perspective - USMC
Jarheads. Devil Dogs. The Few, The Proud, The Marines. There are many stigmas that surround the United States Marine Corps. These stigmas have both promoted the Corps and caused concern for civilians on the outside looking in. I am proud of my branch of service, yet there are things that need to change. Most importantly is the Marine Corps’ way of promoting itself. I was once the outsider looking in. I was a young man intent on the ideals of brotherhood and service. As many young men are, I was not afraid of anything – I felt as though I could take on the world. The Marine Corps promoted that message , with videos of Marines storming desert areas and outfitted in flak jackets and kevlar. These commercials strongly symbolize the post 9/11 era of the Corps, with Operation Iraqi Freedom and the following battles against terrorist organizations. These commercials appealed to those of us who remembered the attack on the twin towers and we found solace in these commercials appealing to...
